You already know that search doesn’t look the way it used to.
Buyers are no longer finding agencies through one clean path from Google search to website visit to inquiry.
They may discover you through an AI-generated answer, a Reddit thread, a local Facebook group, a directory, a review, a LinkedIn profile, or a blog post that answers a very specific question.
Darlene Moore from Drive Traffic is actively watching how visibility is shifting, and in this episode she shares what she’s seeing on the ground right now — where decisions are actually being shaped, and what’s working.
We talk about what makes content worth citing, why lived experience and specificity matter more than generic AI-generated content, and how you can use tools like ChatGPT, Google AI Overviews, Reddit, and Search Console to understand where your buyers are actually looking for answers.
Show Notes:
-Website: drivetraffic.ca
-LinkedIn: linkedin.com/in/darlene
Now it’s time to build your Small But Mighty Agency
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