The Blog

Your account managers are key to client retention.  Excellent client account management leads to happy clients, and when clients are happy, they don’t churn.  My first role inside agencies was in Account Management, and I know what it takes to be a great account manager and lead account managers because I lived it for years.  […]


July 3, 2024

How to Optimize Account Management for Better Client Retention

If the thought of a 4 day work week has crossed your mind, my guess is that you’ve gone back and forth thinking about it.  Implementing a four-day workweek takes thought and consideration – so in today’s episode of the Small But Mighty Agency Podcast –  I bring along a few friends who have implemented […]


June 19, 2024

4 Perspectives On a 4-Day Work Week for Your Agency

To niche or not to niche? It’s a very relevant question to agency owners.  As I started to think that the topic of niching was overdone, I started to see a pattern in conversations with agency owners pop up.  Standing out is challenging because agencies compete for general attention instead of being specific.  So, instead […]


June 5, 2024

5 Advantages Niche Agency Owners Are Capitalizing On Today

How do you know if a referral network is right for you?  Imagine having a network that’s not just another mastermind or course but a community focused on helping you grow through strategic collaborations and consistent referrals.  Picture this: curated connections, referral pods, and collaboration events tailored to extend your reach and grow your business.  […]


May 29, 2024

How to know if a referral network is right for you?

Want more referrals and clients for your agency?  Getting consistent referrals doesn’t have to be a mystery.  If you’ve been following our “How to Get More Referrals” series, you’re already on the path to leveraging a referral strategy that brings in consistent clients.  Referrals aren’t just about asking for business—they’re about creating a culture and […]


May 22, 2024

How To Get More Consistent Referrals for Your Agency

How effectively are you leveraging referrals to get more clients?  Hubspot Sales Trend Report emphasized the importance of referrals, especially when buyers are more cautious about spending money.  Referrals are the top way to receive high-quality leads and shorten the sales cycle because it’s worth more in trust than a cold lead or sales rep. […]


May 15, 2024

4 Key Referral Channels: Are You Using Them to Get More Clients

Did you know that 70% of agencies miss out on this strategy?  It might be the most underused strategy in your marketing mix.  It sits on the side of your desk and is treated as nice to have, with no strategic plans to maximize.  I’m talking about referrals.  Referrals can be an afterthought because they […]


May 8, 2024

5 Powerful Reasons Top Agencies Have Referral Programs (and why you need one)

Are you feeling overly involved in the day-to-day tasks of your business?  If removing yourself from certain day-to-day processes or tasks isn’t getting easier, you might have overlooked some key processes.  In this episode, we share the concept of “invisible work.” Invisible work is the critical yet often overlooked processes that you might be handling […]


May 1, 2024

Escape the Daily Grind in Your Agency: Key Processes You’re Overlooking

Do you find yourself stepping back into the day-to-day of your business?  You’re not alone.  What if I told you that you might be creating more work for yourself by inserting yourself back into projects and that there is a better way?  I get it. You’re an agency owner who fears that standards won’t be […]


April 24, 2024

How to Empower Your Team and Let Go So You Don’t Burnout? [Case study]

How does the desire for quick success cloud long-term strategic thinking?  It can appear as shiny distractions or band-aide approaches instead of dealing with the root cause.  Why does this happen? It’s a case of not seeing the forest from the trees because you’re standing among the trees.  Ultimately, it makes your to-do list longer […]


April 17, 2024

Is the Pursuit of Quick Success Obscuring Your Strategic Vision? Here’s How to Tell