The Blog

What does a successful pivot into new services look like for an agency? It’s not always smooth sailing! In our latest episode, we chat with Ted Lau about how he identified the need for a more profitable and stable service niche during a difficult business partner break-up.  By prioritizing client feedback, Ted transitioned his business […]

Your account managers are key to client retention.  Excellent client account management leads to happy clients, and when clients are happy, they don’t churn.  My first role inside agencies was in Account Management, and I know what it takes to be a great account manager and lead account managers because I lived it for years.  […]

If the thought of a 4 day work week has crossed your mind, my guess is that you’ve gone back and forth thinking about it.  Implementing a four-day workweek takes thought and consideration – so in today’s episode of the Small But Mighty Agency Podcast –  I bring along a few friends who have implemented […]

To niche or not to niche? It’s a very relevant question to agency owners.  As I started to think that the topic of niching was overdone, I started to see a pattern in conversations with agency owners pop up.  Standing out is challenging because agencies compete for general attention instead of being specific.  So, instead […]

How do you know if a referral network is right for you?  Imagine having a network that’s not just another mastermind or course but a community focused on helping you grow through strategic collaborations and consistent referrals.  Picture this: curated connections, referral pods, and collaboration events tailored to extend your reach and grow your business.  […]

Want more referrals and clients for your agency?  Getting consistent referrals doesn’t have to be a mystery.  If you’ve been following our “How to Get More Referrals” series, you’re already on the path to leveraging a referral strategy that brings in consistent clients.  Referrals aren’t just about asking for business—they’re about creating a culture and […]

How effectively are you leveraging referrals to get more clients?  Hubspot Sales Trend Report emphasized the importance of referrals, especially when buyers are more cautious about spending money.  Referrals are the top way to receive high-quality leads and shorten the sales cycle because it’s worth more in trust than a cold lead or sales rep. […]

Did you know that 70% of agencies miss out on this strategy?  It might be the most underused strategy in your marketing mix.  It sits on the side of your desk and is treated as nice to have, with no strategic plans to maximize.  I’m talking about referrals.  Referrals can be an afterthought because they […]

Are you feeling overly involved in the day-to-day tasks of your business?  If removing yourself from certain day-to-day processes or tasks isn’t getting easier, you might have overlooked some key processes.  In this episode, we share the concept of “invisible work.” Invisible work is the critical yet often overlooked processes that you might be handling […]

Do you find yourself stepping back into the day-to-day of your business?  You’re not alone.  What if I told you that you might be creating more work for yourself by inserting yourself back into projects and that there is a better way?  I get it. You’re an agency owner who fears that standards won’t be […]