Lisa Genovese: Applying the 80/20 rule to catapult her business to a seven-figure agency


November 10, 2021

What is the fastest way to grow a service-based business to seven figures? 

Not a trick question 🙂

It’s to help your clients get results faster. 

Meet Lisa Genovese, five years into building her marketing agency, Lisa discovered the 20% of activities driving results for her clients and decided to go all-in on the service offering,

In this episode of the Small But Mighty Agency, we dig into the 80/20 rule that helped Lisa catapult her business to a seven-figure agency and why getting support to discover her 80/20 was a wise decision. 

Tune in to hear:

  • How she identified a new revenue stream that became her agencies signature service
  • Finding her stride as an agency owner at the five-year mark
  • Going all-in on the 80/20 rule despite the doubt 
  • Why her agency won’t work with a client unless the client invests in the impact assessment offer and how she asks them to invests 
  • Trusting that the fastest path to success is to turn down clients that are the wrong fit 

Show Links

Lisa Genovese LinkedIn 

Bottom Line Website: 

Women Presidents Organization:

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What if you didn’t spend all day, every day, in the weeds of running your business? 

More flexibility. More freedom. Less overwhelm. 

You’d scale your business with more ease

Gain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.

My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.

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Now it’s time to build your Small But Mighty Agency

Thanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode, head over to Apple Podcast to subscribe, rate, and leave your honest review. Connect with me on Instagram, LinkedIn or visit my website for even more detailed strategies, and be sure to share