Dianne McKay: Lessons learned from buying a marketing agency


July 7, 2022

What inspires someone to buy an existing marketing business? 

Meet Diane. After selling her successful first business, she decided to return to work by purchasing a marketing agency. 

Diane shares her decision-making process and what she would do differently if she were to do it again. 

Plus, hear the strategies she uses to become the go-to agency in her county and the marketing activities to get more clients. 

Tune into this episode to explore: 

  • What motivated her to buy an established agency?
  • How did she transition from employee to owning an agency 
  • What would she do differently if she bought an agency again? 
  • The approach to building the reputation of her business as a go-to agency for her county
  • How she inspires her team to stretch outside their comfort zones

Show Links:

Mustang Mktg

Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here: https://audreyjoykwan.com/cheatsheet

In the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn’t dependent on them to scale

Maybe you started as a solopreneur with zero people in your business.

Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.

Before you know it, you’re at capacity.

So, what happens if you want to grow bigger?

Meet the Mighty Pod Model.

The Mighty Pod Model isn’t just a business model. It’s a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.

If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheet

Now it’s time to build your Small But Mighty AgencyThanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode, head over to Apple Podcast to subscribe, rate, and leave your honest review. Connect with me on Instagram, LinkedIn or visit my website for even more detailed strategies, and be sure to share