Christine Pilkington: How this mom-blog evolved into a CMO for hire business


April 21, 2021

Making a pivot in business can be extreme or it can be very natural. Hear how Christine pivoted her mom blog to provide services that her advertisers didn’t know they needed until she naturally connected them to her digital marketing service-offerings.

And then faced with an opportunity to change a competitive environment. Christine shares why she evolved her service offerings again to offer CMO for hire services.

PLUS if you’ve ever thought about bringing your significant other into your team, Christine and I have a conversation about her decision to bring her husband into the business, what happened and why it ultimately didn’t work. 

Christine Pilkington has been consulting in digital marketing and product development for so long she can remember a world before content marketing, social media and mobile. Her client roster includes some of the world’s biggest brands like AOL, BMW, MINI, Chevrolet, RadioShack, and Canada’s top media brands like Maclean’s, CityTV and Today’s Parent.

On this episode of Small But Mighty Agency:

3:20: From corporate job to moving across the country and starting a mom blog

8:47: The anatomy of profitable service offerings for a mom blog

12:30: Adding new services to the agency and the value of the “learn it” approach

15:23: Having her husband join the business, what she learned and why it ultimately didn’t work out

19:04: How do CMO for hire services work?

21:03: Why Christine doesn’t see her company as an agency

23:03: How the definition of agency is evolving

Show Links

Crisp Media

This episode is brought to you by the FREE TEAM GROWTH ROADMAP

What if you didn’t spend all day, every day, in the weeds of running your business? 

More flexibility. More freedom. Less overwhelm. 

You’d scale your business with more ease

Gain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.

My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.

Unlock the COMPASS Method right here

Now it’s time to build your Small But Mighty Agency

Thanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode, head over to Apple Podcast to subscribe, rate, and leave your honest review. Connect with me on Instagram, LinkedIn or visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Listen on Apple

Listen on Spotify