Jennifer Taback: How cultural intelligence makes her agency innovative


December 14, 2022

What is a significant advantage of a small agency?

It’s the ability to stay in its lane and go deep into a niche. 

Today, we’re talking to an agency owner about her niche in cultural intelligence. 

Cultural intelligence is not just a hot topic but a much-needed one. 

Authentic representation matters because it empowers. I’m speaking from my own experience as an Asian-Canadian who grew up seeing very few, if, at all, Asians represented as business owners (except for the stereotypical laundry mat or corner store owner). 

Cultural intelligence supports responsible brands in learning the difference between authentic and inauthentic ways to have diverse representation. 

I’m all for the authentic; I hope you are too. 

If that’s you, tune into this episode of the Small But Mighty Agency to hear how cultural intelligence in indigenous communities connects this agency owner to big brands. 

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“Less is More” is how you scale a service-based business

How do I know this? I can 100% relate to where you are now.  You feel like you’re wearing too many hats and can’t do it all… 

I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!)  things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. 

I’ve been there.

I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. 

 It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business.  

Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. 

It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap:

Now it’s time to build your Small But Mighty Agency

Thanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode, head over to Apple Podcast to subscribe, rate, and leave your honest review. Connect with me on Instagram, LinkedIn or visit my website for even more detailed strategies, and be sure to share