Marcel Petitpas: The metrics that matter for profitability


February 7, 2024

What data do you need to look at in your agency to optimize profitability?

In this episode, we examine the relationship between operations and finance in an agency and examine metrics that matter for profitability. 

You don’t need to be a CFO or COO to benefit from this episode; you just need to be curious about what metrics to track. 

You’ll gain a fundamental understanding in this episode of

  • What might be missing in your profit and loss statements, 
  • The importance of the delivery margin metric to profit 
  • Why time tracking, even if you don’t bill by the hour is smart 
  • The one thing people get wrong about utilization rates 

By the end of the episode, you’ll be able to identify areas for improvement to boost your profitability. Tune in. 

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