You probably don’t need more leads.
That might sound counterintuitive, especially when every sales post says the opposite.
But what looks like a lead problem is usually something else:
→ A relationship problem
→ A misaligned positioning problem
→ A missing structure for managing trust
You’ve got people in your orbit—clients, collaborators, past leads, curious followers.
But if you’re not engaging those relationships intentionally?
Your growth stays inconsistent. Your pipeline stays unpredictable.
We’ve all heard it: “Your network is your net worth.”
But here’s what that really means for Small But Mighty agencies:
Your network isn’t just a list of contacts. It’s your relationship management system.
And managing that network isn’t marketing—it’s sales.
Sales built on trust.
To make that work, you need clarity:
✔ Who are the people that actually grow your business?
✔ What role do they play in your network?
✔ How are you staying connected to them consistently?
That’s what we’re unpacking in this episode.
Inside, you’ll learn:
- Why “more leads” isn’t always the answer (and what is)
- The 3 relationship roles every agency needs to grow: Referrers, Collaborators, Amplifiers
- How to shift from chasing connections to curating a high-trust network
- Why relationship management is your most underutilized sales strategy
Because when you stop networking randomly and start building relationships on purpose?
That’s when growth starts to feel lighter and less of a hamster wheel.
Resources & Links:
- Join the next Agency Together Strategic Partnership Mixer
- Connect with Audrey on LinkedIn → linkedin.com/in/kwanaudrey
Now it’s time to build your Small But Mighty Agency
Thanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode, head over to Apple Podcast to subscribe, rate, and leave your review.
