Clients hire the bigger agency expecting more speed and more resources. Then their project waits its turn in a queue behind everyone else’s.
Jonathan Cogan has seen it from both sides. He spent more than two decades in healthcare marketing, in both independent and network agencies, before starting his own small but mighty agency.
Jonathan and I dig into where the big agency model gets in its own way and what a small team can do that a large one struggles to match.
In this episode:
- Why clients expect to see action within weeks, and what that means for the time you spend on strategy
- How to talk about the advantages of a small agency without bringing up your size
- What builds a client’s trust when you’re a small agency
- The question that tells you whether you’re making a client’s life easier or harder
If you’ve ever played down your size, this conversation gives you another way to look at it.
Show Notes:
-Sephrina Website: sephrina.ca
-Jonathan’s LinkedIn: linkedin.com/in/jon-e-cogan
Now it’s time to build your Small But Mighty Agency
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