How do you build a collaborative partner network that actually works and can help you grow your business?
In this week’s Small But Mighty Agency podcast, we connect with Jon Allison, the owner of a Branding Studio with a track record of using authentic relationship marketing to grow his business and deliver exceptional work.
What’s impressive is that 70% of the work Jon currently does in his business involves his collaborative partners.
Together we explore:
- Growing a business with collaborative partners
- What makes a collaborative partner network successful?
- Why white-labeling doesn’t work in collaborative partner networks and what to do instead
- How to work effectively when sharing work with collaborative partners
- How value-match, not formality, is key
Jon’s an open book about what makes his collaborative partner network effective, from size to budget transparency, values alignment, and all the things to look out for.
Tune in if you want to spend less time doing busy work with relationship marketing and tap into how a collaborative partner network can work for you.
Show Links
Backcountry Branding Website: https://backcountrybranding.ca/
Backcountry Branding LinkedIn: https://www.linkedin.com/in/jonallison/
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