Allie LeFevere: Humor is the most underrated competitive advantage in marketing


June 9, 2022

When you think of a niche for your business, you might naturally consider a specific industry or market. 

But a niche isn’t always an industry; it can be a service you offer. Case in point, meet Allie LeFevere, the co-owner of Obedient Agency.

Their niche is humor, and they help grow brands that make people laugh. In this episode, we explore the creative process to generate humour-driven marketing and how this agency owner protects the greatest asset of creativity while on the path to building a seven-figure business. 

Tune in to learn more about: 

  • The creative process to generate humour driven marketing
  • How she creates space in her business to generate wildly creative ideas 
  • Why having a well-oiled machine helps her stay in the creative lane
  • How her business partnership thrives despite differences 

Show Links

Obedient Agency



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